B2B Growth Marketing Manager

Overview

Technologies

Google AdsGoogle SearchPerformance MaxMetaLinkedInRedditAI-enabled toolsAutomation toolsAnalytics dashboards

Responsibilities

• Define and lead the B2B acquisition strategy for SMBs, identifying highest-potential customer segments, use cases, markets, messages, and channels.
• Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
• Develop compelling SMB value propositions and campaign narratives that articulate why businesses should advertise on Pinterest.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
• Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market and turn learnings into action.
• Translate customer research, market signals, and campaign data into actionable insights that inform growth strategy and product priorities.
• Establish clear operating rhythms, dashboards, and executive-ready communications that keep stakeholders aligned on performance, risks, decisions, and opportunities.
• Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows while applying sound judgment and maintaining ownership of output quality.

Qualifications

• Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience.
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
• Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
• Demonstrated experience developing, managing, or setting strategy for paid acquisition programs, with depth in Google Search, Performance Max, and other Google Ads products. Experience with Meta, LinkedIn, and Reddit is a plus.
• Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
• Exceptional analytical judgment: able to define success metrics, synthesize quantitative and qualitative signals, and make clear tradeoffs amid ambiguity.
• Track record of leading cross-functional initiatives without direct authority and aligning diverse stakeholders around a shared plan.
• Ability to move fluidly between strategy and execution, setting direction while remaining close to the details of campaigns, creative, measurement, and customer experience.
• Strong written and verbal communication skills, including the ability to influence senior leaders with clear, concise recommendations.
• Demonstrated experience using AI-enabled tools to accelerate marketing workflows or customer analysis, alongside a clear approach to validating accuracy, protecting quality, and applying critical thinking.
• Preferred: Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
• Preferred: Experience building a new growth motion, channel, or customer segment from an early stage through scale.
• Preferred: Familiarity with SMB needs, barriers, and buying behavior.
• Preferred: Experience working in a global, matrixed organization.

Benefits

• Equity
• PinFlex flexible working model
• Remote work anywhere in the country
• In-office collaboration 1–2 times per quarter
• Equal opportunity employer