Salesforce is hiring a GTM Product Marketing Manager for Data 360 to execute and scale go-to-market strategy, drive seller confidence, fluency, and adoption across the field. The role partners with PMM, Enablement, Sales Programs, Sales, Solution Engineering, Partners, and Product teams to enable field teams to accelerate pipeline and win with Data 360. It requires 3–5+ years in product marketing, solution engineering, sales, or GTM, ideally in B2B SaaS, data, or AI.
Overview
$117,400 – $177,600 / year
hybrid
full-time
4-7 years of experience (mid level)
Technologies
- SalesforceCustomer 360Marketing CloudData CloudData 360AgentforceSlackTableauMuleSoftAICRMSlackbotFlex CreditsIVEData Platforms
Responsibilities
- Partner with PMM and GTM teams to power enablement programs that are consumable, scalable, and impactful for a defined field population.
- Translate PMM strategy for GTM field teams across the customer journey, including Sales, Manager, GB, Mid-market, and SMB segments.
- Design and build activation and operational execution plans for strategic initiatives across pre-launch, launch, and ongoing sustainment.
- Create and maintain demo content, sales plays, and AI-powered enablement tools such as Slackbot skills, agent workflows, and sales play content.
- Analyze usage signals and product roadmap to build targeted programs that move sellers from awareness to sustained adoption.
- Orchestrate enablement programs and activation at scale for Sales.
- Deliver high-CSAT/NPS enablement materials and provide actionable feedback.
- Coordinate field activation with core GTM program enablers: PMM, Enablement, Sales Programs, Sales, SE & Partner GTM, and Product.
- Build and maintain fluency in Data 360’s consumption model, including Flex Credits, IVE, governance, and migration from SKU to consumption.
- Lead and scale Data 360 programs that transform how field sellers learn and adopt.
- Drive Data Academy and data leader programs, liaising with course developers and vendors to ensure content and learning journeys support learner needs.
- Measure enablement program effectiveness and use feedback for continuous improvement.
Qualifications
- 3–5+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-to-Market roles, ideally within B2B SaaS, Data, or AI.
- Experience leading cross-functional teams and driving business results through strategic initiatives.
- Highly organized with demonstrated ability to manage multiple concurrent priorities and proactively advance work.
- Growth mindset and interest in learning new concepts, domains, and technologies such as AI and data.
- Strong communication and presentation skills, with ability to distill complex information into clear, concise, compelling narratives around topics such as Data Platforms.
- Ability to project manage, influence, and craft clear, concise communications that articulate strategies, plans, and results.
- Strong knowledge of product marketing / go-to-market concepts and methodologies and their application.
- Willingness to build deep relationships with partners in Enablement, Sales, SE & Partner GTM, Product – PMM, and Product.
- Ability to turn broad concepts into structured vision, strategy, roadmap, product marketing materials, and enablement programs.
- Bonus: experience with Salesforce’s products and ecosystem.
- Bonus: experience using AI tools and agents at work.
- Bonus: experience with Data, AI, and CRM.
Benefits
- Health benefits
- Parental leave
- Retirement savings
- Free personalised learning journeys
- Free learning resources
- Wellbeing programs