Wealthsimple is hiring a Senior Data Scientist to join its Growth Data team within Data Science & Engineering. The role owns a key marketing analytics domain, focused on measurement, attribution, experimentation, and optimization across paid, organic, referral, and branding channels. You will build data products, algorithms, and measurement systems that guide millions of dollars in marketing spend, working closely with Growth, Product, and Engineering partners. This is a remote-first role open to candidates anywhere in Canada.
Overview
CA$151,000 – CA$189,000 / year
remote
full-time
4-7 years of experience (senior level)
Technologies
- PythonSQLAI toolingGoogle AdsMeta Adsattribution modelingincrementality analysismulti-touch attributionA/B testingcausal inferencemachine learningdashboardsdata pipelines
Responsibilities
- Build data products and algorithms to optimize marketing performance, including budget allocation, targeting strategies, and campaign optimization across multiple channels.
- Design and implement marketing measurement strategies, including attribution modeling, incrementality analysis, and multi-touch attribution.
- Drive marketing strategy through data insights, A/B testing, and causal inference to maximize ROI on marketing spend.
- Develop and maintain analytics pipelines and data infrastructure in collaboration with data engineers and other data scientists.
- Conduct exploratory analysis to identify growth opportunities, understand customer behavior, and optimize marketing tactics.
- Provide business-as-usual analytics support, including reporting, dashboards, and ad-hoc analysis for marketing stakeholders.
- Leverage AI tooling for operational tasks so you can focus on high-impact strategic problems.
- Partner with ad platforms such as Google and Meta, plus internal engineering teams, to ensure robust tracking, data integration, and measurement capabilities.
- Act as the directly responsible individual (DRI) for a marketing domain, taking ownership and shipping the simplest effective solution.
- Work remotely from anywhere in Canada, with Wealthsimple offices available in Toronto.
Qualifications
- Understanding of digital marketing mechanics, including attribution, ad platforms, tracking, and conversion optimization.
- Experience working with lifecycle data and understanding how different approaches to reaching new and existing customers fit together holistically.
- Strong technical skills in Python and SQL, with experience building production-quality code.
- Proven track record in algorithm development, optimization problems, or building data-driven decision systems.
- Strong foundation in causal inference, A/B testing, and experimental design.
- Excellent communication skills and the ability to translate complex technical concepts for non-technical stakeholders.
- Demonstrated end-to-end ownership as the data DRI on complex projects, with proactive understanding of business context and cross-functional systems.
- Ability to use AI effectively to increase efficiency and depth of work while still providing strategic guidance and critical thinking.
- Full-stack data science experience, comfortable with everything from dashboards and reporting to sophisticated algorithm development.
- Ability to contribute to strategic direction in marketing analytics from day one with minimal ramp-up time.
- Thrives in a collaborative, multi-faceted environment with ongoing alignment across stakeholders and data team members.
- Passionate about measurement and understanding what drives business outcomes, including navigating attribution and incrementality complexity.
- Ideally has worked at larger-scale tech companies that develop internal analytics and optimization systems.
- Adjusts quickly to changing priorities and effectively manages complexity in a fast-paced growth environment.
- Values simplicity and pragmatism, knowing when to build sophisticated solutions and when a simpler approach will suffice.
- Eager to teach and learn, and is a lifelong learner who constantly seeks feedback to improve their craft.
Benefits
- Top-tier health benefits and life insurance.
- Long-term group savings with employer match through Wealthsimple for Business.
- 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year, subject to certain role exclusions.
- Work outside Canada for up to 90 days per year, subject to certain role exclusions.
- Employee resource groups including Rainbow (2SLGBTQ), Women of WS, and Black at WS.
- Remote-first workforce with over 1,500 employees across North America; can join from anywhere in Canada.
- Equity compensation for permanent employees.
- High visibility and high impact: work directly affects Wealthsimple’s growth bottom line and strategic marketing decisions.
- Diverse technical challenges across measurement, A/B testing, causal inference, machine learning, and algorithm development.
- In-demand skill set in marketing analytics and optimization.
- Strategic domain ownership of a key pillar of Wealthsimple’s growth strategy.
- AI-enabled efficiency using cutting-edge tooling to amplify impact.
- Clear job levels and market-based salary bands to ensure fair and consistent compensation.
- Inclusive hiring practices and accessibility accommodations throughout the interview process.