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DoorDash (doordash.com)

Senior Manager, Retention Marketing, Ads and DoorDash for Business

Added 6 days ago

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DoorDash is looking for a Senior Manager, Retention Marketing to own lifecycle strategy for merchant advertisers across Ads and DoorDash for Business. This role leads a team responsible for keeping merchants engaged, growing, and spending through data-driven, segmented lifecycle programs. The Senior Manager will work cross-functionally with Sales, Product, Analytics, and Ads Marketing to develop campaigns, measure performance, and run experiments that improve advertiser outcomes over time.

Overview

$159,800 – $235,000 / year

hybrid

full-time

7+ years of experience (manager level)

Technologies

    BrazeMarketoSalesforce Marketing Cloud

Responsibilities

  • Lead the Retention team, partnering with Ads Marketing, Product, Sales, and Analytics to develop and execute a lifecycle strategy that drives merchant advertiser retention and growth
  • Own the lifecycle strategy for merchant advertisers, building segmented, data-driven programs that drive product adoption, engagement, and spend
  • Analyze lifecycle performance and share insights, identifying opportunities to improve advertiser retention and growth
  • Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, and webinars
  • Build, launch, and optimize retention programs that drive increased engagement and spend from the largest, most strategic advertisers
  • Develop lifecycle KPIs and reporting, building dashboards to track and measure retention efforts
  • Drive experimentation and testing, using data to identify and prioritize opportunities to improve retention and growth
  • Partner with Product teams to influence the product roadmap so retention efforts align with product strategy

Qualifications

  • 8+ years of experience in retention, lifecycle, email, or CRM marketing with a track record of driving business outcomes
  • 4+ years of people management experience leading high-performing teams in a fast-paced environment
  • Strong understanding of lifecycle marketing and CRM strategy, including customer segmentation, journey mapping, and lifecycle programs
  • Deep experience in marketing technology and marketing automation tools such as Braze, Marketo, or Salesforce Marketing Cloud
  • Experience designing and building lifecycle programs, including email, in-app messaging, and webinars
  • Strong analytical skills and a deep understanding of marketing performance metrics
  • Experience working cross-functionally with Product, Sales, and Analytics teams
  • Excellent communication skills and ability to share insights with stakeholders
  • Strong project management skills and ability to manage multiple projects simultaneously
  • A customer-centric mindset and passion for delivering value to merchant advertisers

Benefits

  • Equity grant opportunities
  • 401(k) plan with employer match
  • Paid time off
  • Paid parental leave
  • Wellness benefits
  • Paid holidays
  • Medical, dental, and vision benefits for full-time employees
  • Disability and basic life insurance
  • Family-forming assistance
  • Commuter benefit match
  • Mental health program