IOG is a technology company focused on blockchain research and development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Their projects include DeFi, governance, and identity management, aiming to advance blockchain globally. The Senior Marketing Campaign Strategist leads the development and execution of full-funnel marketing campaigns to demystify Web3 and showcase IOG's products, services, and Venture Studio solutions to enterprises, governments, developers, financial institutions, VCs, and investors. They manage campaign workflows from briefs to production, digital social activations, demand generation, and events. The role coordinates cross-functional teams and agency partners, oversees vendor management, integrates marketing functions, and ensures quality throughout campaign lifecycles. Responsibilities include working with product teams to create go-to-market strategies, driving brand positioning evolution, overseeing outbound communications across various channels, representing customer insights, managing partner relationships, leading strategic briefs, and ensuring deliverables meet strategic, timing, and budget requirements. They also identify process improvements and maintain brand identity with innovative visual storytelling. The role requires 10+ years in marketing/communications at tech companies or advertising with tech/Web3 portfolios, strong leadership, project management, familiarity with creative workflows, and expertise with tools like Google Docs, Slack, Jira, Microsoft Office, Miro, and presentation software. Remote work is supported with laptop reimbursement and a starter package; the company offers learning and development, competitive PTO, and values diversity and inclusion without discrimination.

Lead end-to-end full funnel marketing campaigns showcasing blockchain products and services; manage campaign workflows including briefs, production, digital/social activations, demand generation, and events; coordinate cross-functional teams and agency partners; oversee agency/vendor management and integration across marketing functions; own go-to-market strategy for new products/features; drive brand positioning and manage outbound communications; act as customer voice internally; nurture partner relationships; ensure quality and alignment with business strategy; guide product marketing and Venture Studio teams; manage stakeholder communications, approval processes, and production to uphold brand identity; implement operational efficiencies.

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.